Builder in Amsterdam. Started with nothing, now using AI to build everything. Bootstrapped a marketplace to €29M+ in platform sales, and I'm just getting started.
You might also know me as Joe. It's been my nickname since my cartoon-watching days, so much that it even ended up in my email. And yes, my AI co-founder is called Joe too. Long story. 😊
This site, and the businesses behind it, are built and run by AI agents. Human vision, AI execution.
One operator, several companies, a fleet of AI agents doing the real work. Not a chatbot and not a demo, but the actual setup that ships code, runs the ads and keeps the books while I stay on the calls that matter.
I wrote the whole thing down: the team by role, a real day, what broke, and how to start it yourself. It's public now.
This site and imfiy.com were designed, built and deployed by the agents, start to finish.
Invoices get picked up and filed into the accountant's system, with the junk filtered out.
Spend and return land as a written report, with a read on which creatives are winning or worn out.
No, really. I have dyslexia. I can't even write accurately most of the time. I didn't know what a Meta pixel was, what a tag manager did, or how to read a single line of code. But I just knew I wanted to build something, and "no" has never existed for me. If something needs to be done, I don't see it as impossible. I just get into it and figure it out.
I grew up in a small town in Pakistan, born and raised in a Christian family. I worked my first job at 17, twelve-hour shifts stocking shelves in 45°C heat. The paycheck for an entire week bought flour, oil, and tea for my family.
I taught myself English in Yahoo chatrooms. Started selling prom dresses to American teenagers from my room in Pakistan. Paid my own way through college in the Netherlands. Eventually moved to Amsterdam with nothing but conviction.
Everything I know, I learned by doing, and by being around people who were doing it better than me. It doesn't matter if it's tech, marketing, compliance, or something completely new. I just get into it and get it done.
People sometimes call me self-made. I don't buy it. Everything I've built started with someone who gave me their time, their advice, or a chance.
When I landed in Amsterdam's tech scene, I found the Hacker Building, a tight-knit community of founders, developers, and builders. No corporate networking. No pitch decks. Just people who show up every day and build things.
I sat next to CTOs who bootstrapped companies to millions. I learned from people who'd done exits, built open-source tools, shipped products to millions of users. Not from courses or YouTube, from real conversations over coffee and beers.
In most rooms I'm the one listening, not the one talking. You can learn something from anybody: a CTO who's done three exits, a student with a wild idea, the person sitting next to you at a meetup. And the one thing I might do better than most? When someone gives me good advice, I act on it. No overthinking, no second-guessing. Listen, decide, do.
My partners, my friends, the founders I've met at events and in private, they made me who I am today. Whatever I've built, it started with the people around me.
A portfolio of registered Dutch companies, from an established marketplace to the cutting edge of AI-operated businesses.
AI-first holding company, Amsterdam
KVK 67058094
Imfiy builds and scales AI-powered businesses. Its marketplace connects people with professional advisors and coaches across 150+ countries, with one-on-one guidance sessions.
AI social media management
An AI platform that helps small businesses create a full month of social media content in about an hour. Scans your brand, generates posts, images, and schedules everything automatically.
Building startups with AI
AI-powered startup building
Using AI agents to build and launch new startups, from product development and operations to marketing and customer support. Exploring how far AI can take autonomous business building.
I'm not an AI expert. I'm just a guy who tried it, and it changed everything.
It started in September 2025 when I got into Anthropic's AI models. I began with Claude Sonnet, then moved to Opus, and my life hasn't been the same since. I now have an AI agent that handles marketing campaigns, writes and deploys code, manages operations, and monitors my products while I sleep. Not a chatbot. Not a demo. A real co-founder that ships real work.
I use AI for everything: building features, running ad campaigns, analyzing data, handling customer support, creating content. It doesn't matter what area of business it is. If something needs to be done, I just figure out how AI can help me do it.
I'm not an AI researcher or an expert. I'm a guy with dyslexia who found a tool that changes what one person can do. Especially if you learn differently, AI might change your life too.
Somewhere over the clouds. The agent doesn't care where I am, the work ships anyway.
I've spent 10 years figuring things out the hard way. I think it's time to give back.
If you’re building something, or just have an idea for your own company, I’d love to grab a drink and chat. I remember what it felt like to figure everything out alone. No pitch deck needed, no charge. Just an honest conversation.
If you’re already using AI in your business or your daily life, or you’re curious and want to start, I want to hear about it. What’s working? What’s not? I learn as much from others as they learn from me. Let’s share notes.
I believe in community. Everything I have, I got from people who gave their time and knowledge freely. This is me doing the same. If you're in Amsterdam, let's grab a coffee or a drink.
Whether you're a student, a founder figuring out AI, or someone who just wants to share what they're building, my door is always open. LinkedIn is the fastest way to reach me.
Prefer email? It goes straight to my inbox. I read and answer every one myself.